Sr. Account Lead & Creative Content Lead
2020 – Present
Hallmark Cards
Led creative strategy, content production, and partner relations across Hallmark’s social, video, and campaign work — spanning Mahogany, Gold Crown, Charm Bar, Makin’ It Easy, and seasonal properties.
- Worked within a studio of 40+ creatives, managing 50+ video productions simultaneously
- Planned quarterly social content calendars, managing 500+ assets per year
- Co-conceptualized Makin’ It Easy — an original branded series for the Hallmark Channel